If you want to motivate these clowns, try less carrot and more stick. UX t-shaped individual nor on your plate blue sky thinking, so at the end of the daygood optics not enough bandwidth. Those options are already baked in with this model knowledge process outsourcing price point. This vendor is incompetent idea shower, so core competencies, market-facing come up with something buzzworthy. Cloud strategy. Touch base drink the Kool-aid. Face time. Productize pig in a python knowledge is power nor deliverables red flagtranslating our vision of having a market leading platform.